| Our Story |
![]() Our story is unique. It represents the tremendous potential inherent in viewing the world from many angles and thinking outside of your box. Workforce Echoes was founded when two very different personalities, and widely varying experiences and talents joined forces. These different perspectives and abilities are our greatest strength. Our approach makes sense. Our drive is intense. Our passions for inspiring are real. We break down barriers, overcome challenges, and make things happen. But first, a little bit of history. Prior to co-founding Workforce Echoes, Jennifer Good worked within the fields of management, training, and human resources for 20 years. She worked and consulted with billion dollar organizations down to small local business. Her inner drive has always been to help people find their talents and inspiration to learn, and to facilitate positive organizational change. Her ability to deal well with people led her towards the world of employee relations and training. She learned quickly the importance of effective communication skills realizing that this was critical to success in any organization. She handled mediation, conducted training seminars, and managed recruitment, selection, and performance management systems. She was successful at recognizing talents and abilities in people, forming teams, and turning broad strategic plans into detailed and workable tasks. After working in big business for 13 years, she opened the doors to her own private consulting practice. She began coaching managers, conducting training courses, and consulting on a wide variety of management topics. Meanwhile, our co-founder Laura Sita was walking through a career focused on sales and marketing. She was a natural in these fields. She could sell just about anything. Her ability to understand what makes people tick also made her very successful in the world of marketing. She has an innate ability for influence and persuasion yet holds tight to her passion for helping others. She succeeded with a wide range of sales and marketing goals, within a wide range of industries, while also volunteering her time and talents to various non-profit organizations. Laura is an “idea person” and a “big picture thinker.” She eventually opened her own business involving sales and marketing and learned to successfully hire, train, motivate, and coordinate employees, projects, and teams. She learned that her own career success was dependent on the ability to inform, influence and inspire. To help meet this challenge she took advantage of her natural artistic talents and began learning the art of creating memorable visual presentations. Two different people, two divergent careers, and two sets of life experiences then came together. Our big idea person met up with our detail oriented planner. Our persuasive sales and marketing manager met up with our employee relations expert. They combined a talent for interpersonal communication with a talent for visual communications. They combined a right brained and left brained methodology and focus. Auditory learner meets visual learner. Workforce Echoes was formed. Although their experiences were quite different, our co-founders shared similar goals and also met similar challenges along the way. Both had realized that even the most compelling vision and brilliant strategies frequently hit a solid, seemingly immovable brick wall. Great ideas all too often go nowhere. Both had realized that behavior change was challenging, and definitely did not occur because of a simple one-day training seminar. People are habitual and old habits die hard! They devised a plan and set out to make it happen. But the first goal was to ensure that their approach would be different; that their ideas and guidance and training would work. They both knew that the “People Factor” was key and wasting time is not their passion! Our co-founders spent two years developing attention grabbing, memorable, informative, influential training seminars that today form the foundation of their approach to business, people, resisting forces, and the critical need to always keep moving forward. Their different personalities, different communication techniques, and different approaches to learning enabled them to develop courses and services that appeal to all learning and personality styles. WORKFORCE ECHOES TODAYWe are communication specialists. We guide managers towards inspirational leadership. We stand firmly behind lifelong learning and improvement. While we hold tightly to our guiding principles, we also know that there is no one specific recipe for success. Every client is unique and is treated that way by our experienced consultants and staff. We will take the time to understand your management style, your business needs, goals, culture, and company vision. We then custom design each solution, examine and overcome the origins of resistance, and create new Workforce Echoes for your company. For a listing of our principals and advisors click here. Workforce Echoes serves businesses, schools, and non-profit organizations in the Washington D.C., Maryland, and Virginia areas. We also provide training materials to organizations nationwide. See our Products link for more information. Fill out our information form today and begin the change efforts that will lead to an improved and engaged workforce and that will give your business that much needed competitive edge. |







